Workpump Services
Workpump's services provide both strategic and execution assistance for B2B companies in three areas:
- Information technology, including both software and hardware
- Industrial manufacturing, such as electronics or industrial machinery
- Business services.
Workpump's services are focused on two areas: marketing and sales.
Marketing
Workpump provides both strategic and tactical marketing services, designed to help you accelerate revenue growth and make marketing and sales more efficient.
Strategic Marketing Services
Our client work has led to the conviction that most B2B companies do not clearly articulate a value proposition to a crisply-defined target market for their product or services. We focus on in-depth customer analysis to help you determine who you're targeting and what you can say to them that will be compelling.
Our Strategic Marketing Analysis will answer the following questions:
- Who is the ideal target customer?
- What problems/needs is the customer currently struggling with?
- What is the hierarchy of those needs?
- What is your value proposition and message?
- How do trends and issues facing the customers’ industries impact you?
- What hidden assets can you bring to bear on the problem set which can strengthen its business model?
- How can you best present its solution to the customer?
- How can the business model create competitive advantage?
- What is the ecology of the value cycle from you to your customer to your customer’s customer?
- What issues regarding culture, positioning, brand, image,human capital, or other need to be identified, addressed, and solved for marketing to be effective?
Marketing Execution Assistance
Once your marketing strategy is clear and ready to implement, Workpump can provide execution assistance from single projects to complete outsourcing, including:
- Collateral development: website design and creation, brochures, data sheets, white papers, direct mail.
- Lead generation campaigns: direct response, object marketing, trade shows, telemarketing, campaign integration with CRM.
- Nurture (drip) marketing: we'll combine outbound call center efforts with interleaved direct mail and email. Learn more here and here.
- Advertising: ad creation and production, media placement, media recommendations
- Search engine optimization and search engine marketing
- Public relations: coordination with your agency on messaging, strategy, media tours and presentations. Executive media training (print and broadcast).
- Product launches: full coordination and outsourcing of product launch, including collateral, PR, event, demos, and whatever else needed.
Sales
At Workpump we believe strongly that sales and marketing are two sides of the same coin. The purpose of marketing is to get qualified leads; the purpose of sales is to close those leads. Workpump can improve the effectiveness of your current sales team by helping you understand:
- What is the most efficient sales process for your current market?
- What's the right mix between direct and indirect sales?
- If indirect works for you, what's the right channel strategy?
- What's the ideal sales “playbook” for your company? Who can best execute that playbook?
